what isPPC or Pay Per Click
Pay Per Click is where your adverts are placed on Google and appear to a user when a specific search term is used. You don’t pay each time your advert is shown, but each time someone clicks on it. For this reason, it is imperative that your adverts are clear and concise and send people to the relevant page so you make the most from your PPC budget.
why investIn Pay Per Click?
In terms of digital marketing, PPC can deliver you new customers that very day! You can set your own budget and have the ability to increase and decrease this when you feel it is necessary.
You also have the option of pausing your account when you are too busy and can’t take on more clients – yes, this happens to many of our PPC customers!
Our PPC team will ensure that the most relevant keywords are used in your campaigns, ensuring that none of your PPC budget is wasted. We will review your account and spend time each month looking at where we can improve your return on investment. You can contact them with new promotions, products and services so that your account can focus on those – you are not expected to stick with the same adverts.
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